Making the invisible visible.
With more than 25 years’ experience in the fenestration industry, working with system houses, manufacturers, and retailers, I’ve developed a strong mix of creative and technical skills. Over the years I’ve produced everything from brochures, catalogues, and point-of-sale displays to vehicle graphics, showroom design, websites, social media content, and professional photography. My background means I understand not just the creative side, but also the practical demands of our industry.
Whether you need a fresh new logo, a brochure that tells your story clearly, or a portfolio of professional installation photos to share with your customers, I can tailor my services to suit your exact needs. Sometimes it’s the small touches that make the biggest impact, whether that’s updating your marketing materials, re-energising your showroom, or creating content that helps you stand out online.
I very much look forward to hearing from you.
It’s time to show up.
“These are some of my better known clients from almost 40 years of design”
— Peter Alden, 2025
ELWYNS - commercial photography and brochure design
BURGER & BIRD - exterior and interior signage
REHAU - commercial photography and promotional material
SELFRIDGES - shopfitting design and installation
DAVIES & TATE - commercial photography; brochures; leaflets; direct marketing; online content; 'e-windows' brand development
SUSSEX COMMUNITY RAIL PARTNERSHIP - graphic design; maps; illustration; photography; web content
AFN PORSCHE - showroom design; press adverts
HARRODS - shopfitting design and installation
SULTAN OF BRUNEI - interior design for Royal Palace English furniture; photography
RYMAN - shopfitting design and installation
HM GOVERNMENT - Coast to Capital Partnership; photography; graphics; web content
MACO - commercial photography
PINEWOOD STUDIOS - set design; fabrication and installation
IMM Cologne - exhibition design for English furniture and furnishings
THE POST OFFICE - shopfitting design and installation
WINDOW WISE - graphics; photography; branding; marketing; showroom design and installation
SCI WINDOWS - website content and social media content
Feria Habitat Valencia - design and layout for English furniture and furnishings
TEAM FRAMES - brochures; web site design and content; photography; interior design; signage; vehicle graphics
TRUSTMARK - technical documentation
LIBERTY - shopfitting design and installation
PARIS MEUBLES - layout and installation of English furniture and furnishings
HAMPTON COURT WINDOWS - graphics; showroom design and installation; website; signage
RESIDENCE COLLECTION - commercial photography; showroom design and installation; brochure design
VEKA - brochure design and re-branding
FAB & FIX - commercial photography
BERECO - commercial photography
WINDOW FITTERS MATE - branch design; branding; marketing; site acquisition; network expansion
EUSTACE INTERNATIONAL - shopfitting and office design; modular system design; site surveying; signage; installation
LIGNE ROSET - showroom design
BEVAN FUNNELL - international showrooms and exhibitions; furniture design; graphics; logos; commercial photography
ATLAS - commercial photography
ULTRALUX - leaflet design; commercial photography
ROCAL ENDURANCE - commercial photography; graphics
WH SMITH - shopfitting design and installation
BENETEAU - commercial photography and brochure design and print
GLASS SOLUTIONS - infographics and commercial photography
ERA - commercial photography and brochure design
TOWER OF LONDON - design of Gift Shop; modular design and installation and POS materials
ABBOTT GROUP - brochures; technical manuals; graphics; photography
COAST TO CAPITAL - logo; branding and website content
JOHN LEWIS - shopfitting design and installation
REPRODUX INC - showroom design throughout USA; photography; brochures
WHITELINE GROUP - graphics; brochures; website design and content; showrooms; signage; vehicles; canteen; R&R areas; POS and promo materials
THE WHITE HOUSE - the first 'flat screen' mahogany cabinet that used faux leather-bound books that slid open to reveal the first Philips 42" gas plasma screen
THE SOLAR ELECTRICITY COMPANY - logos; branding; product development; signage
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Product Brochures
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Web Page Content
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Technical Illustration
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Product Illustration
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Showroom Design
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Commercial Photography
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Exterior Signage
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Company Branding
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Web Content
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Stationery
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Vehicle Signage
About Me
Design and creativity have always been at the heart of what I do. After studying art, architectural and engineering design, and photography at the University of Brighton, I took my first professional step in 1988 with Eustace International, creating shopfitting and furniture systems for household names like Harrods, Selfridges, John Lewis, and Liberty.
The 1990s gave me the chance to grow further with Bevan Funnell, then the world’s largest traditional English furniture maker. I became Senior Designer, working on international exhibitions, multi-language brochures, press advertising and showroom projects across Europe, the USA, and Asia. It was an exciting time where I also helped the company move into the digital era, building its in-house design and photography studio from the ground up.
By 2000, I was heading visual marketing for major groups before deciding, in 2006, to work independently. Since then, I’ve enjoyed collaborating with a wide range of clients, combining creativity with practical problem-solving every step of the way.
Portfolio
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Showroom Design
All aspects of product layout and specification, heat-mapping, lighting, signage and branding to required budgets.
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Multi-page Brochures
Large brochure design and development projects that covers initial layouts, branding, technical illustration and photography - working closely with Marketing and Sales Departments.
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Multi-format Leaflets
I offer a very wide range of promotional leaflets that range from maildrop solutions to point-of-sale introductions, focussed on particular products or services.
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Installation Photography
On-site photography of installations using panoramic and close-up imagery and what my Client considers to best promote particular aspects and features of these products.
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Infographics
Bespoke graphics and explanatory technical illustration and 3D surface rendering.
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Storefront Design and Signage
All aspects of signage, including digital screens, glass wraps and point-of-sale work.
Showroom Design
Photography
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Roseview UltimateROSE
Stunning whole house renovation using Roseview’s UltimateROSE sash windows with ‘seahorse’ sash horns. French doors in chamfered PVCu and white woodgrain foil.
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Flush Sculptured Casements in 'Anteak'
Stunning use of the Renolit ‘Anteak’ woodgrain foil finish. Flush casement windows, entrance doors and stable door with a single horizontal astragal bar throughout.
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'Heritage' Aluminium Windows
Rural farm renovation in Sussex featuring 'heritage' aluminium windows, entrance doors and bifold doors in Jet Black RAL9005. Typically unequal sightlines retain the aesthetics of original steel 'Crittall' windows, maximising incoming daylight and facilitating a wide, panoramic view back out.
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Flush PVCu and Aluminium
A selection of homes around Wimbledon SW16 - featuring aïr bifold doors, aïr lift and slide patio doors. Timber-styled PVCu windows with characterful flush-fit sashes and Masterframe box sash replacements.
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MACO® Product Images
A selection of new fenestration hardware all shot in the convenience of their own showroom area.
Not just fenestration…
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MINT EXECUTIVE
Based in London and Dubai, they specialise in discreet, intelligence-led security for executives, high-profile individuals, and organisations where risk demands absolute precision. Their approach is uncompromising: tailored strategies, seamless delivery, and discreet protection that ensures clients are not only reassured, but genuinely safe.
Design, photography, copywriting by Peter Alden.
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PAUL SMITH FURNITURE
Specialist joinery and furniture manufacturer based in Sussex, UK and supplying bespoke products throughout the world. Designing and crafting for interior designers and architects, Paul Smith has gained an enviable reputation for quality and reliability.
Brochure design, photography and supportive design by Peter Alden.
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CHAILEY SCHOOL
Chailey School, located in South Chailey near Lewes, has served its community since 1958. It welcomes students aged 11 to 16 and offers a supportive, caring environment. As a mixed, non-selective community secondary school, it provides a broad and balanced education that goes beyond just classroom learning.
Prospectus design and print, all photography by Peter Alden.
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FLOVA UK
Flova UK, founded in 1991, is a top manufacturer of premium brassware, known for innovative taps, showers, and accessories. Based in East Sussex, it leverages the Flova global network and over 30 years of expertise, using advanced CNC machining to ensure precision and quality. Trusted in 70+ countries, Flova focuses on combining style, functionality, sustainability, and customer well-being. Innovation drives its research and design, prioritizing durability, water efficiency, safety, and environmental responsibility.
Brochure design, photography, shop-fitting and POS design by Peter Alden.
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SOUTH-EAST COMMUNITY RAIL PARTNERSHIP
Southeast Communities Rail Partnership (SCRP) is an independent, not-for-profit group helping people connect with their local railways. They work with train companies, councils, schools, and volunteers to improve stations, promote safe independent travel, support tourism, and boost local economies. Their projects encourage healthy, sustainable journeys and pride in local stations. With award-winning guides and strong community links, they make train travel welcoming, accessible, and rewarding for everyone.
Design, infographics, maps and photography by Peter Alden.
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THE SOLAR ELECTRIC COMPANY
A lovely little company that innovated with not only easy solar panel installation but also the early importing of EV cars from Asia. Their amazing ‘Plug-In Solar’ panels meant you could rapidly boost your home’s solar energy by merely plugging it in.
Design, infographics, copy and photography by Peter Alden.
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COAST TO CAPITAL
Coast to Capital is a not-for-profit group with a business approach. They help local councils, businesses, and public partners create real change. As the official Local Enterprise Partnership for the South East, they have strong expertise and trusted connections across public, private, and third sectors. They work together to boost the economy, support communities, and build lasting benefits.
Logo design and implementation by Peter Alden.
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SIGNAGE
I have over 20 years of experience with signage - for me, a natural extension of my graphic design passion and a hand-on approach to everything I design. From branded clothing, store-fronts, pub signage, vans and trucks I’ve worked in association with the legendary Brian Carter of BNC Signs to achieve a large portfolio of satisfied customers.
Design, vinyl graphics, vehicle wrap, store-front sign and illumination by Peter Alden.
Worldwide traditional sign-making, glass-etching, large clock restoration and all aspects of sign production by Brian Carter.
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FORMULA 2 SIDECAR RACING
Team Dixie Racing’s Matt Dix and Shaun Parker are rising sidecar stars at TT Races. They finished eighth in the opening Sure sidecar race, impressing with their R6 Yamaha-powered performance. In the second race, a standout event of the two-week competition, they finished sixth, lapping over 110 mph. They are among the most improved driver/passenger teams at TT Races.
Design and vinyl graphics by Peter Alden.
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UK CYCLE LABS
Run by pioneering cyclists and technologists Roger White and Steve Stubbs and now absorbed by the larger multi-national virtual cycling corporations. Started in 2011 and imitated by many - they created the first safe, secure virtaul cycling environment with full biometrics.
Graphic design, photography and copy by Peter Alden.
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DESIGN + PRODUCT
You can depend on their innovative team of Product Designers and Engineers to deliver high quality results from start to finish.
They quickly ‘get’ what you are trying to achieve and have a proven track record of producing excellent, fully-working designs that match your business goals. They can work independantly or compliment your existing resource.
Graphic design and print by Peter Alden.
Logos and Brands for Clients |
Logos and Brands for Clients |